Advertising on TikTok: All You Need To Know
In 2022, TikTok is one of the leading social media platforms that offers plenty of opportunities to advertisers. This visual app has changed the marketing world and expanded the perception of advertisements. When used correctly, TikTok ads and native videos can significantly boost your business and bring lots of customer awareness.
However, not everyone will benefit from running ads on TikTok. The two main points to consider are the audience and the budget. TikTok will become a worthy investment only if the main audience of your business are younger people, as 66% of TikTok users are younger than 30.
Ads on TikTok are new and rare. The average CPM cost starts at $10. For large campaigns, the total ad budget can reach $300,000. TikTok marketing campaigns also require a minimum investment of $500, so the advertisement may not be affordable for smaller companies.
How To Start Advertising On TikTok
#1: Make a TikTok Ads Account
Go to the TikTok Ads home page and click on the Create an Ad button. A form will pop up requesting your details to set up an account. Once you submit the form, a representative will get in touch with you to create your TikTok Ads account. The whole process can take up to 48 hours.
#2: Create a TikTok Ad Campaign
Go to the TikTok Ads dashboard and click the Campaign tab and then click the Create button.
#3: Choose Placements and Targeting
Next, create an ad group for your campaign and pick your placements and targeting. The TikTok Ads dashboard lets you select the platforms where you’d like your ads to run. You can also choose the automatic placements option and let TikTok decide where to show your ads.
After selecting the placement, enter the details required to start the campaign. Then choose the target audience and its parameters or create a custom audience.
#4: Set Ad Budget And Schedule
Go to the Budget & Schedule section and set all the necessary details such as the add duration, budget pacing, and optimization goal.
#5: Design Your Ad
The best tool for designing ads on TikTok is the Video Creation Kit. TikTok ads can be vertical, horizontal, or square videos and images. TikTok allows users to create different ad types including brand takeovers, in-feed ads, and hashtag challenges.
It’s best to use high-resolution images to make the ad more effective. Focus only on one CTA, place the key creative elements in the middle of the screen, and put words onto your display if there’s not enough space in the description section.
How much does it cost to advertise on TikTok?
TikTok advertising costs start at $0.50 for 1000 views and $0.02 per click. TikTok also requires a minimum ad spend of $500 for paid ad campaigns.
Can you use TikTok for advertising?
Yes, Tik Tok has the same advertisement system as most social media platforms, so all you need to do is to create your TikTok ad campaign.
How do I boost my TikTok post?
The best way to boost the popularity of a TikTok post is to promote it using ads. You will need to authorize your account for advertising by going to the privacy settings, clicking on the “Ad Authorization” button, selecting TikTok Posts, and entering the promotional code for each video you want to promote.
How do I target my TikTok audience?
Click on the “Campaign” tab, then click the “Create” button. Choose the campaign objective and set your target audience. You can choose traffic or conversions as the goal of your campaign.