Using emojis in Facebook ads and posts: is it a good idea?

Discover surprising facts and tips about using emojis in Facebook ads and improve the performance of your posts and ads today!

In real life, most of us use emojis all the time to convey emotion and add humor when communicating with friends, family and even coworkers. But when it comes to ads, very few marketers actually dare to include emojis, which is a huge mistake! In this guide, we will tell you all about the benefits of using emojis in ads and how you can do it the right way.

Are emojis effective in marketing campaigns?

While there are many studies and statistics to look at, the short answer to this question is yes, emojis are extremely effective marketing tools. In fact, ads that have emojis in them show almost a 250% increase in the click-through rate compared to ads that don’t have emojis. Using emojis in posts also significantly increases the number or comments and likes the post receives.

However, you should keep in mind that using emojis in ads doesn’t improve the performance of the ad every time, which is why it’s important to test out different ads, learn what works for your audience and how to use emojis in an effective way.

In addition to helping improve your marketing results, emojis add emotion to the copy in your ad or post, capture the reader’s attention and overall bring personality to your posts and ads on Facebook.

Using emojis in Facebook posts and ads

Before you start adding emojis to all your ads and posts on Facebook, there are a few things you need to do first. The initial step is to browse through the list of all available emojis and find the ones that you really love, as well as the emojis that suit your brand perfectly. Copy and paste these emojis into a separate document so you always have them on hand.

Next, open the copy of your next ad or post, consider which emojis could be used to enhance it and then copy and paste these emojis into the copy. Keep in mind that you can also add emojis to the link description and title of your post or ad.

Frequently asked questions about using emojis in Facebook ads and posts

Are there emojis that I should avoid using on Facebook?

For most brands, there will be at least a few emojis to avoid using on Facebook. For, instance, if your company’s culture and voice are on the formal side, you should avoid using emojis that are somewhat sexual in nature or are used to convey violence, etc. Think carefully before using emojis, as you don’t want to cause a PR disaster for your brand.

How can I find out the exact meaning of an emoji?

If you’re not 100% sure about the meaning of a certain emoji, make sure to look it up on Emojipedia or any similar source before using the emoji in your campaign.

Can I overdo emojis in ads on Facebook?

There’s definitely such a thing as too many emojis, so you don’t want to turn your posts into cryptic emoji-filled messages that people just skip because they don’t have the time to figure out what they mean. Remember, it’s best to use emojis in moderation and only include emoji sequences that 90% of people can easily understand.

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