Facebook ad image sizes – the ultimate guide

Learn everything you need to know about Facebook ad dimensions and image sizes in Facebook ads in the FBskip blog.

What image size should I use for Facebook ads?

If you’ve already tried to make sense of image dimensions for Facebook ads, you probably know that it’s incredibly complicated. There are dozens of ad placements that all require different ad image sizes and specifications. But lucky for you, if you don’t want to dive down into those specifics, you can stick to general Facebook ad size guidelines for the most popular ad placements and your ad will most likely get approved.

As a general rule, a Facebook Feed ad should be 1080 by 1080 pixels in size, while an image that goes together with a URL in the ad should be 1200 by 628 pixels. Lastly, a Facebook story ad should be 1080 by 1920 pixels in size.

How to choose the right Facebook ad type for my page?

Facebook Ad Manager offers dozens of different ad placements for you to choose from. Unless you’re a seasoned Facebook advertising expert, this can get confusing very quickly. If you don’t know enough about ad placements on Facebook, it’s best to choose Automatic Placement when setting up your campaign. Choosing this option will allow you to achieve the best reach. If you do choose automatic placement, you will need to create ads in a minimum of 3 sizes mentioned in the previous paragraph. If you don’t have the time to create ads in 3 different sizes, you can upload just 1080 by 1080 pixel image. Your ads will still run just fine, but they will look slightly worse compared to customized ones.

Popular Facebook ad types and image sizes

News feed ads – #1 Facebook ad type

This is the most commonly seen ad format on Facebook. Whenever you’re scrolling through your Facebook feed on the app or desktop website and you see an ad, it’s a news feed ad. For these ads, the recommended image dimensions are 1200 by 628 or 1080 by 1080 pixels, while the minimum allowed width and height are 600 pixels. The image should be in PNG or JPEG format and text should take up no more than 20% of the image.

As for video ads, the minimum dimensions are 600 by 600 pixels for square videos or 600 by 315 pixels for landscape videos.

Facebook carousel ad dimensions

Facebook carousel ads allow you to showcase up to 10 photos or videos in a single ad. All the images and videos in the carousel should be 1080 by 1080 pixels, while the minimum height or width is 600 pixels.

Instagram and Facebook story ad dimensions

Ads in Instagram and Facebook stories are arguably the best ad type you can use on these platforms, as they have a much higher reach than other ads while costing significantly cheaper. The recommended image size for these ads is 1080 by 1920 pixels, while the minimum size is 600 by 1067 pixels.


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