6 most popular types of photos on Instagram

Today, social media platforms are incredibly saturated with content – no matter what topic or niche you’re looking for, there are dozens, hundreds and even thousands of accounts there. In this environment, every little detail counts and you need to work hard to make your profile stand out. Luckily, you don’t have to do it all alone, there is lots of information out there that you can use to tailor your social media strategy for maximum success. In this article, we will talk about different types of Instagram images that attract the most attention.

Shoppable Instagram images

Instagram images that have shoppable product tags in them are incredibly effective at driving sales. When a customer sees something he or she really loves, they have the opportunity to see the product’s price and even purchase it right away. This Instagram feature makes it significantly easier for customers to purchase the things they love.

Moving images and GIFs

GIFs and moving images made from multiple images put together to make a short video are another great tool you can use to set yourself apart from the competition. These are more informative and engaging than regular images but shorter and are more likely to be watched in full than regular video posts. Moving images and GIFs also allow you to showcase more of your product’s features than static images.

Multi-image posts

Posts that have several images and videos in them do a terrific job at engaging your subscribers and making them look at your post longer. This is because a lot of people can’t resist the curiosity they feel when they see multiple dots under a post. Most of us simply have to see all the images to make sure we’re not missing out on anything important or interesting.

User-generated content

One of the best ways to convince a customer to make a purchase or choose your service is to show them glowing reviews. This helps minimize the fear of making the wrong choice – if other people used the product and loved it customers will feel better about making the purchase too. While reviews posted by the brand itself can sometimes come across as fake, reviews in form of user-generated content from other customers have a great potential of boosting sales.

Do-it-yourself content

It’s not a secret that DIY projects are incredibly popular but did you know that you can use this phenomenon to drive your social media engagement and sales? DIY posts are incredibly popular on social media and you can join in by creating one or more posts showing how to use your products in DIY projects or even how to make a DIY version of your product.

High-quality images

No matter how authentic you want your brand to appear on social media, there are some things that should remain the same. For instance, even though today people and brands strive to appear natural and authentic on social media, it doesn’t mean that you should be posting sloppy, unedited images. It is a well-studied fact that beautiful pictures perform much better on social media, so taking the time to create the perfect polished shot is a must.

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